DESIGN PORTFOLIO

Pop-up Advertising

Have your ads displayed on other websites and gain convertion.

Industry

Marketing, Advertising

Challenge

To create an experience that is easy and intuitive and provide the people using the app with high quality UI.

Role

Wireframes, mockups, prototypes, oversee development

Project time

18 weeks (Initial Phase)

Introduction

This project target’s businesses that has their own website or product which they want their products/services advertised in other websites in a form of a small pop up. The pop-ups can be customized as well like where will it appear, the colors, and fonts as well. Reporting is also available, you can track ads interactions, and how many times it appeared.

Defining the problems

The stakeholders have already finalized the functionalities that they want present in the web app and have commissioned me to create the wireframes, mockups, prototypes for them to have a visual representation of their ideas. They have also worked on the app’s flow. So what’s left now is how to make it beautiful and make the overall experience superb.  

Conclusion

Therefore I conclude that this project is a well organized project and that Design thinking can be integrated even in product design stage, and I do believe that in every aspect design thinking should always be exercised. It can help create a much better product and experience. I may say also that this project turns out successful even with some ups and downs.

Success Measures

I am proud to say that this app is a success because of the following measures 
(based on Usabaility Testing)

Average time on task

Most people completes a task in within a short period of time.

Task Completion Rate

High percentage of people using the app completes every flow/steps.

System Usability Scale

SUS results from people turns out good

Intuitive Interface

Feedback of people indicates ease of use and intuitivity.

Net Promoter Score

High percentage of people would recommend the site.

Mobile-Friendly Design

People love that we catered a responsive view.

Let's start making 
wonderful experiences

info@josephbulan.com